Jijona, also called Xixona, is the Alicante town most closely associated with Spanish turrón. The Nougat Route brings together the local history of honey, almonds and artisan manufacturing with walking routes and a visit to a community that makes nougat all year, not just at Christmas.
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What is the Jijona Nougat Route?
The tourism initiative promotes the culinary and cultural heritage of Jijona in conjunction with local institutions and the protected-geographical-indication sector. Rather than one fixed walking tour, it encompasses different ways to discover the town, its ingredients and its producers. Check which activities are operating on your travel dates: a workshop visit should not be assumed to be open without a reservation.
Four ways to explore turrón heritage
Start with the making of nougat and the role of almond roasting, honey and slow grinding. Continue with almond-tree walks, particularly attractive during flowering season when conditions permit. Learn about the history of the trade through local heritage displays. Finally, discover the town’s traditional shops, where turrón can be found outside the December peak.
Plan a practical day trip
Combine a morning in the historic centre with a scheduled producer visit, a lunch featuring local cuisine and a short stop at an artisan shop. Jijona is inland from Alicante; allow for the journey and check parking and public transport options. Some routes have gradients and uneven surfaces, so ask about accessibility if required.
What to buy and taste
Traditional Jijona turrón is soft and finely textured, whereas Alicante turrón is firm with visible almonds. Both are associated with the region and its manufacturing tradition. Look at the exact product ingredients and designation, especially if you are seeking a particular variety, allergen-free alternative or registered origin. TurronesyDulces operates online and locally in Jijona.
Visitor tips
The busiest time is around Christmas and the town’s annual fair, but producers and shops may have their own year-round schedules. Confirm opening times and whether a tour is guided. Take comfortable shoes and plan a weather-appropriate walk. Some industrial visits require advance booking and may not be available every day.
Frequently asked questions
Can you visit a turrón factory in Jijona?
Some producers offer guided experiences, but availability must be checked and booked directly.
Is Jijona worth visiting outside Christmas?
Yes. Its food heritage, old town and nearby countryside can be explored in other seasons too.
Edited and adapted from the TurronesyDulces original; practical information reviewed October 2026.